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AAL to enhance the way we deal with customers

To continue offering our flexible service to clients, work has begun on upgrading our internal customer systems. Microsoft Dynamic CRM will build upon our current system by improving communication and information flow to compliment our leading customer service standards. 

AAL’s CRM Administrator Matthew McMaster believes that ‘This new system reflects our very own proactive approach to new technology, and recognises the necessity to better understand our clients’ needs, in a faster and clearer way’. 

The new system will: 

  • Allow for more up-to-date reporting, customising our service to suit individual requirements 
  • Improve the quoting process by enhancing the turnaround time, and reducing the delivery lead time 
  • Allow smoother integration with our website and incoming emails 
  • Automate a number of processes and thereby assisting in reducing customer response times 

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